A coordinated team of AI specialists runs the follow-up, marketing, listings, transactions, and compliance, so you can focus on what matters most: your clients.
Capabilities
Not features bolted onto a CRM. One system, designed around how a team actually works a day.
Built for Real Estate. Every workflow speaks the language of listings, escrows, showings, and Fair Housing. Designed for small US teams, from a solo agent to a brokerage, starting in Hawaiʻi.
AI Specialist Team. Eight named specialists with real jobs, from lead scoring to contract deadlines. Each earns autonomy through a trust score built from actual outcomes; until then, their work waits in your approvals queue.
AI Integrated CRM. People, leads, deals, and listings in one place, with specialists working the records alongside you. Every field edits inline, and every action lands in an append-only audit log.
MLS Integration. Live inventory over RESO Web API feeds, starting with HiCentral in Hawaiʻi. Photos, remarks, and display rules stay true to each board's requirements.
Work by Text. Text your team's number and a named specialist replies in seconds. Ask Mahina when closing closes or Kai what is on your plate; no app, no login.
Marketing Studio. Nalu drafts listing copy, social posts, email campaigns, flyers, and video stories in your brand voice. Kupono reviews every piece before it leaves the building.
Multiple AI Models. Claude does the drafting. Compliance verdicts come from an ensemble that runs the same draft through Anthropic, OpenAI, Gemini, and xAI for a multi-model check before high-stakes content clears.
HaleAI
Eight AI specialists. One system. While other apps give you AI to chat with, our specialists run follow-up, marketing, listings, transactions, and compliance around the clock. All while you work with clients closing the deal.
Meet the team
Built on the same identity that your dashboard uses. Same names. Same faces. Same brand color rings, end to end.
Orchestrator
“The conductor of your AI team.”
Kai (short for Kailani) is the face of the team in chat. She routes work to the right specialist, synthesizes everyone's output into your morning brief, and translates what the team is doing into plain English when you ask.
Relationships
“Your sphere, remembered and warmed.”
Lōkahi drafts sphere check-ins, anniversary touches, post-showing follow-ups, and listing-photo emails in your brand voice. Every draft goes through Kupono before it's sent. You decide what ships.
Marketing
“Listings written to convert.”
Nalu drafts listing copy, social captions, ad copy, and campaign briefs in your brand voice. Confident on-brand writing, never cheesy. Every outbound piece passes through Kupono before publishing.
Lead Intel
“Real signal, sourced from real behavior.”
Leilani works inside your CRM (Follow Up Boss, Sierra, kvCORE, Real Geeks) to score lead intent from actual behavior, surface hot leads in real time, and send outbound emails to leads when authorized. Analytical, cited, evidence-first.
Compliance
“The veto layer your broker will love.”
Kupono reviews every outbound message and every contract Mahina parses. He runs a multi-model ensemble (Anthropic, OpenAI, Gemini, xAI) against Fair Housing, TCPA, MLS, state advertising, and CAN-SPAM rules, and returns severity-tagged findings with the actual rule cited. He never auto-acts. You decide.
Market Intel
“Comps and CMAs you can stand behind.”
Kalani pulls comps from the MLS, reads days-on-market and price trends, and builds CMA inputs. He cites every source and refuses to invent a number. If he can't substantiate it, he won't claim it.
Contracts
“Every deadline, read, tracked, and remembered.”
Mahina reads purchase agreements the moment they're uploaded, extracts parties, monies, contingencies, and deadlines into structured records, and sends reminders before anything is late. Calm and deadline-aware. Kupono reviews her parses for accuracy.
Voice
“Voice and SMS, in the agent's voice.”
Hoa transcribes your voice memos with Whisper, summarizes inbound calls, and replies to inbound SMS through your team's Twilio line. She matches the language she hears, English, Spanish, Japanese, Korean, and more, and she preserves your voice verbatim.
Every morning, Kai pulls from Leilani, Kalani, and Mahina and writes one focused brief: who to call, what is closing, what needs your sign-off. It arrives by email, lives on your dashboard, and turns into real tasks you can check off.
Ask once and Kai handles the handoffs. "A market update and a follow-up for the Lees" becomes Kalani pulling comps and Lōkahi drafting the note, assembled into one answer. Anything outbound still waits for your approval until trust is earned.
Built-in CRM
People, leads, deals, and listings in one place, worked by specialists who never lose track. Follow-up gets done, not just logged.
Your inventory syncs straight from your MLS feed, so listings, photos, and remarks are already inside the CRM. Every listing links to its people, its deal, and its marketing.
Current rates surface in your daily brief alongside local lenders. On your portal, buyers run a full payment calculator with taxes, HOA, and insurance, plus a pre-qualification path to your preferred partners.
Your calendar sits behind the Home hub and the daily brief, and the morning plan materializes into real tasks that stay in sync. Every contract deadline carries a one-click Add to Calendar link.
A nine-step escrow milestone board appears the moment a deal links to a listing, with each date pulled from the contract itself. Mahina watches inspection, appraisal, financing, and closing milestones and reminds the team before anything falls due.
MLS
HaleAI connects to your MLS over RESO Web API feeds, starting with HiCentral in Hawaiʻi, and honors each board's display rules down to photo policies and attribution. Inside the dashboard, your whole inventory plots on a live map with price-pill markers, filters that survive a refresh, and a comparables tab on every listing. Outside, the same feed powers your branded public portal: full-bleed map search, real neighborhood scores, estimated market value ranges, and Kai answering buyer questions on every listing page. And when you have a new listing, a guided wizard takes it from signed agreement to submission, with Nalu drafting the remarks and Kupono screening them first.
Video slot
Map search across live MLS inventory
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A listing detail page with comps and market data
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Marketing Studio
From MLS data to a full campaign in minutes, in your brand voice, reviewed before it ships.
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Marketing Studio on a phone: campaigns, social posts, AI staging
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Build email campaigns with audience filters, live recipient previews, and real-time open and click metrics. Let Nalu draft platform-ready social posts and publish to Facebook and Instagram. Enhance listing photos and stage empty rooms with AI in Hale Studio; every staged image carries a "Virtually Staged" disclosure, because honest photos are the rule. Generate print-ready flyers and 30-day content calendars in one click. And before any of it goes out, Kupono runs his compliance review: Fair Housing, CAN-SPAM, state advertising rules. Nothing publishes itself.
And then some
Intuitive AI
Twelve nudge rules watch your day and speak up at the right moment: a contract deadline inside three days, a hot lead going stale, a campaign that skipped compliance review. Each nudge arrives in its specialist's own voice with a one-tap action. Thumbs-down teaches the system to quiet that pattern; snooze pauses everything until you are back.
Maps and places
Listings plot on real maps in the dashboard and on your portal, with two-way selection between map and list. Nearby groceries, schools, parks, and transit are real place data, not estimates, and the commute calculator returns actual drive, transit, and bike times. Neighborhood demographics come from US Census data.
County records
One click and Kalani drafts the permit and property tax snapshot an agent would normally compile by hand: owner of record, assessment, last sale, property class. Deep links jump straight to the parcel record on the county portal, not its homepage. Drafts are clearly marked as AI estimates until you verify them.
Nine languages
Every contact carries a preferred language across nine options, including Japanese, Korean, Spanish, Tagalog, Vietnamese, and Hawaiian. Specialists draft outbound in that language automatically, and Hoa detects the language of an inbound text and replies in kind. Approvers see a "Drafted in" chip on every non-English draft, so nothing ships unverified.
Earned autonomy
Specialists earn autonomy per task through real outcomes: twenty reviewed actions at ninety percent approval before a scope can graduate. Drip sequences and nurtures run on their own, pause the instant a contact replies, and honor STOP outright. Binding actions like submitting an offer or moving money never auto-execute, at any trust level, by design.
Leilani
Leilani scores every lead from 0 to 100 using real behavior: portal views, saved searches, response patterns, source quality. Cross the hot threshold and she routes the lead to the right agent with the why spelled out. The Deal Desk sorts your pipeline by consequence, so ten minutes of calls go to the right ten people.
In the app
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The team inbox triaging approvals and conversations
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One queue for everything that needs you: approvals, specialist threads, voicemails, notifications. Decide a draft inline, reply to a thread, and clear the day with keyboard shortcuts.
Video slot
The Deal Desk tracking every escrow to close
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Every deal, sorted by consequence into Act now, This week, Needs a next step, and Moving. Each row explains itself in plain words, like "Inspection contingency overdue 2 days."
FAQ
HaleAI is an AI-native operating system for real estate teams. It combines eight named AI specialists, a built-in CRM, MLS integration, a public listing portal, a marketing studio, native e-sign, and a compliance gate on every outbound action. The specialists do the background work so your team spends its time with clients.
US real estate teams, with plans that scale from a solo agent to a brokerage. It is built first for small teams of roughly 3 to 15 agents who are tired of stitching a CRM, a marketing tool, and a virtual assistant together. Hawaiʻi first, mainland ready.
Each specialist is a named team member with a defined job: Leilani scores leads, Mahina tracks contract deadlines, Kupono reviews compliance, and so on. Every specialist earns trust per task from real outcomes; until a task is earned, that work waits in your approvals queue. Kupono is the exception: he never acts on his own and holds veto power over everything outbound.
No. HaleAI connects to your MLS through RESO Web API feeds (HiCentral in Hawaiʻi first) and keeps your inventory, photos, and remarks in sync under each board's display rules. A guided wizard helps you prepare and submit new listings, and HaleAI never stores your personal MLS credentials.
Every email, text, social post, and campaign passes through Kupono's compliance gate before it leaves the platform: Fair Housing, TCPA, CAN-SPAM, MLS display rules, and state advertising law. High-stakes content also runs through a multi-model ensemble across Anthropic, OpenAI, Gemini, and xAI. Every decision lands in an append-only audit log your broker can read.
Signing is native. "Send for signature" on a deal creates an in-app envelope, freezes the document, and delivers a branded signing invite by email and consent-gated SMS. Your client signs in the secured customer portal after verifying their identity, and HaleAI stamps the executed PDF with a certificate of completion and stores it on the deal. Teams that prefer DocuSign can keep using it.
Five plans, from Solo at $899 per month to Brokerage at $4,999 base, each including the full specialist roster, the built-in CRM, and Kupono's compliance ensemble; annual billing gives you two months free. HaleAI is currently in closed beta: accepted teams lock in the Founding rate of $599 per month, grandfathered for 24 months. Apply from this page.
Yes. In HaleAI a tenant is a team, and Postgres row-level security enforces that boundary at the database level on every domain table. What your specialists learn about your contacts and your market stays scoped to your team, and an append-only audit log records every action with full provenance.
Be early
Five to ten teams. First ninety days. Direct access to the build team. Founding pricing for life.